Alongside accurate and prompt monitoring of your company and competition presence in the media, you will certainly be interested in the real opinions from the consumers and potential clients, so you can adjust the communication strategy. In other words, you can asses in real time the reactions and the perception of your target audience. This advantage over the competition was used for the first time by our clients, multinational companies, which then inspired more and more local companies.

Furthermore, B Media provides a complete analysis regarding the profile of the public reached by your communication strategy. For example, if you know that Twitter users consist mainly of students and Internet specialists (journalists and marketing professionals don't use Twitter as much as students)* who prefer this environment as an informational platform, but contribute very little to the content, you would probably adapt the message to this type of audience. Or if you know that your public target prefers written messages in both Romanian and English, and they don't resend the information unless it is truly important, you will certainly consider this fact.

* According to a study published by Strategist in April 2010